We created a new online professional education product for project managers. In order to sell it, we needed to create content on topics related to the product to direct our potential customers to. We also needed to establish a tone and an authority around the voice of this new product. Bruce’s expertise was a natural fit for us. He was very knowledgeable about the subject and had a lot of good suggestions around creating a brand voice.
Any time you’re working with any kind of outside vendor for the first time, there’s always some hesitation. Anybody can sell you their services, but they don’t always deliver. Any concerns I had were alleviated after just one or two conversations with Bruce. He showed more experience than others we considered for the project. He asked the right clarifying questions to dig deeper into what we needed. We definitely benefited more from that dialogue than if he just went straight into creating what we requested. He took our loose plan of topics and suggested five or six more concise and focused topics, which demonstrated the depth of his knowledge.
We benefited from Bruce’s expertise and the quality of his work. He created useful content that benefited our customers. As a result of working with Bruce, we saw tangible results, including increased clicks and a lot of increased web time. The content he created definitely drove sales for the launch year of our product. The investment we made in his service certainly played a role in creating a brand that could be viable and successful online.
I appreciated how easy it was to schedule time with Bruce and how reliable he was. He was very accommodating, responsive and always met deadlines. More often than not, he gave me what I needed ahead of schedule – I never had to chase after content. Everything was very professional. I’d absolutely recommend Bruce to others. You’ll get expert opinions and quality assets with him. He’s easy to work with and readily available with valuable input.
Scott Mayr, Digital Marketer﹣PMP
Wiley Efficient Learning
Recent Comments